Renowned Designer Linda Asaf, Founder and Director of Brilliant Magazine Lance Avery Morgan, Owner of Austin mainstay Blackmail Gail Chovan and Designer of Boudoir Queen Dawn Younger-Smith considered creativity/innovation, quality of work/craftsmanship and commercial appeal/marketability in scoring and determining the “Showcase” designers. Based on design aesthetic, the top scoring designers were matched up with boutiques, salons and spas and given creative license to envision and execute an Austin Fashion Week event. Austin Fashion Week culminates in a big blow out bash with the Austin Fashion Awards. Recognizing the finest from the Austin fashion scene, Golden Boot Awards will be presented for People's Choice Awards, Critics' Choice Awards, and for the first time this year, Peer Choice Awards, on Saturday, August 21, 2010 at 5:30 p.m. in Dell Hall at the Long Center for the Performing Arts. Runway shows featuring national labels including Line & Dot, an LA based, fresh, contemporary line focused on shapes and patterns found in nature and art; and Betsey Johnson’s exuberant, embellished and over-the-top looks. Also on the runway, regional standouts including last years’ Critic’s Choice Best Designer Winner Rene Geneva Design and her stunning, eco-friendly women’s wear; Houston based, Project Runway Season 2 Winner Chloe Dao’s modern, sexy and sophisticated garments; and Boudoir Queen’s decadent reconstructed vintage looks.